For Love and Lemons

For the Sweetness and the Sourness of the Fearless Girlhood

A mock advertisement campaign for For Love and Lemons. Rooted in fearless individuality, unapologetic feminity, and unconditional familial love.

All about friendship, love, youth and bonds.

Directed, Produced & Edited - Echo Gu

Video & Colorist - WeiChung Chen

Photo - Echo Gu

Talents - Krist Mai & Blade Buwan & Phoebe Sun & Madison Weikle

Assistant & BTS Photographer - Hallie Ryan

Styling - Echo Gu